In our sixth and final episode for series 2, Clinton is once again joined by John Chidgey to discuss piracy and Game of Thrones. Why do people pirate and what lengths to copyright holders go to prevent piracy? Also a mini rant on the Australian release date for The Lego Movie and how much UltraViolet sucks.
Thanks for coming back on the show, John, always a pleasure to have you on.
In general, we think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem. For example, if a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable. Most DRM solutions diminish the value of the product by either directly restricting a customers use or by creating uncertainty.
Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company. For example, prior to entering the Russian market, we were told that Russia was a waste of time because everyone would pirate our products. Russia is now about to become our largest market in Europe.